Robert Meijer has a financial and corporate background and has, for the past 7 years, been working in the field of start-ups and spins-offs from the University of Amsterdam. His focus is on knowledge valorisation of start-ups from Humanities. Robert works as a business developer and as a professional business coach at the incubator of the University of Amsterdam: Humanities Lab AVS (Amsterdam Venture Studios). Besides this Robert also runs his own company as a strategic advisor for mature companies. In this session, he will share his experiences with start-ups from Humanities.