Track I: Communication
Impact Case Study Writing
It is increasingly important to convey the impact of our work to the outside world and to our stakeholders. Complicated science must often be translated into compelling stories or soft science communicated to help stakeholders understand the range of impacts created through knowledge transfer activities. Our British colleagues have ample experience in writing concise case studies. This experience has been developed over the years in relation to the Research Excellence Framework (REF). In this workshop we will look at the techniques in which of our activities can be conveyed in a compelling and relevant manner.
Amanda Zeffman, Head of Consultancy Services, Cambridge Enterprise Limited, University of Cambridge, UK
Yolande Cordeaux, Knowledge Transfer Facilitator, University of Cambridge, UK
Vibhuti Patel, Head of Bioscience Impact Team, University of Cambridge, UK