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WORKSHOP
WORKSHOP

8 November 2019

11:00 – 12:30 Fourth Parallel Session

WORKSHOP: MARKETING TECHNOLOGIES

  11:00 - 12:30
  Room: Pieter van Slingelandt

Track II: Day-to-Day Practice

Marketing Technologies

We need to communicate in a compelling way to find potential licensees. How can we best identify target companies and individuals within these companies to engage with? How do we get their attention and stimulate their interest? How do we persuade them to licence our technologies? How can we use LinkedIn, Twitter and other social media channels to have the impact we want? Participants are encouraged to bring along a technology summary, to practice writing press releases, LinkedIn and Twitter posts in order to receive feedback. We shall also share best practices in using market intelligence to find better targets and develop more compelling content.

Facilitator:

Tom Flanagan, Director of Enterprise and Commercialisation, UCD Research and Innovation, Ireland